January 11, 2006
New Ad Touts Macs with Intel Chips
While the Apple iPod has grown considerably in popularity, its advertising has followed suit with a slew of high profile iPod ads featuring celebrities such as Eminem and now Wynton Marsalis. Conspicuously missing is any advertising for Apple's flagship product, the Mac. That's all about to change. Yesterday at the MacWorld conference keynote address, Steve Jobs previewed a new ad featuring the iMac with an Intel Core Duo chip.
This ad gave me the chills. Admittedly, I follow Apple like a rabid cult member, however its not my affection for Apple, but rather the pure genius of the marketing message here that got me. They personify the Intel chip and make it so you can relate to it:
The Intel chip. For years its been trapped inside PCs. Inside dull little boxes. Dutifully performing dull little tasks. When it could have been doing so much more. Starting today the Intel chip will be set free, and get to live life inside a Mac. Imagine the possibilities.
I bet a lot of people can relate to that chip. Trapped inside a cubicle dull little box, doing a dull career little task. This ad makes you feel trapped and bored and then sells the idea of freedom, creativity and fun. Everyone knows that Apple is fun, cool and free-spirited from the iPod ads, so this isn't far to jump.